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| A Conceptual Take on the Unspoken Epidemic of Sugar Addiction.
Method: I dumped white sugar on my Coffee Table then using a credit-card - sculpted the letters & lines. I photographed with my iPhone, then manipulated the image in Photoshop using various filters. The razor-blade image was created in Photoshop by placing and blending the logos onto the razor. Finally, all images were combined in Adobe Illustrator.
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| Initial sketch of the Sugar-Addiction concept. |
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| Added a black stroke to the Logo and colored it Red. |
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| Added a Red stroke to the Logo and colored the text red with a black box/border around it. |
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| Added a white & black stroke to the Logo and a white stroke to the Company name to thin it out. |
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| Added a white stroke to the text and put a black box/border behind it. |
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| Put a black box/border behind the text and changed the text color to white. |
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| Final Logo Design in Black with the ‘flags’ in the Music Notation turned into a horn-like appearance - a nod to the Hedonism in Electronic Music |
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| Sketch of final simplified Logo with the ‘flags’ on the musical notes reversed |
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| Rough Sketch of Music Notation combined with Electronic Symbols |
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| Various Symbols from Music-Rhythm-Notation and Electronics |
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| Original Shapes |
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| Original Shapes: Added, Colorized, Blended |
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| Original Shapes: Added, Colorized, Blended, Inverted |
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| Slices of Original Shapes Added I |
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| Slices of Original Shapes Added II |
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| Slices of Original Shapes Added III |
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| Slices of Original Shapes Added IV |
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| Distressed Texture Added |
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| Concrete Texture Added |
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| Fine Wall Texture Added |
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| Sequence |
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| Composition 1: Black & White Ribbon Graphic |
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| Composition 2: Colorized Ribbon Graphic |
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| Composition 3: Black & White Modified 6-Point Star |
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| Composition 4: Colorized Modified 6-Point Star |
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| Composition 5: Black & White Brain-Storm Graphics |
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| Composition 6: Colorized Brain-Storm Graphics |
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| Composition 7: Black & White Galaxy Graphic |
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| Composition 8: Colorized Galaxy Graphic |
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| Composition 9: Black & White DNA Graphic |
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| Composition 10: Colorized DNA Graphic |
