 |
| A Conceptual Take on the Unspoken Epidemic of Sugar Addiction.
Method: I dumped white sugar on my Coffee Table then using a credit-card - sculpted the letters & lines. I photographed with my iPhone, then manipulated the image in Photoshop using various filters. The razor-blade image was created in Photoshop by placing and blending the logos onto the razor. Finally, all images were combined in Adobe Illustrator.
|
 |
| Initial sketch of the Sugar-Addiction concept. |
 |
| Added a black stroke to the Logo and colored it Red. |
 |
| Added a Red stroke to the Logo and colored the text red with a black box/border around it. |
 |
| Added a white & black stroke to the Logo and a white stroke to the Company name to thin it out. |
 |
| Added a white stroke to the text and put a black box/border behind it. |
 |
| Put a black box/border behind the text and changed the text color to white. |
 |
| Final Logo Design in Black with the ‘flags’ in the Music Notation turned into a horn-like appearance - a nod to the Hedonism in Electronic Music |
 |
| Sketch of final simplified Logo with the ‘flags’ on the musical notes reversed |
